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The Digital Pilot That Became a Group Standard
How a high-stakes website revamp defined the IT blueprint for the world's leading luxury group.
How a high-stakes website revamp defined the IT blueprint for the world's leading luxury group.
The Maison was tasked with piloting a new tech stack—Salesforce Commerce Cloud (SFCC) for e-commerce and Akeneo for Product Information (PIM). The goal was to prove this architecture could become the new IT Blueprint for the entire group.
The pressure was immense. The brand needed to migrate and localize millions of words for a strict February deadline. Their existing process was manual and fragmented, costing close to 6 figures in yearly translations.
Worse, they faced a "Content Synergy" gap. Product descriptions on the PIM often mirrored editorial content on the CMS. Without a centralized memory, the brand risked paying to translate the same sentence twice—once for the catalog, once for the website—creating inconsistency and inflating costs.
150K
Saved annually
100%
Data Rescued
-30%
Translation budget
16
Markets live
Wezen replaced manual file transfers with a fully automated semantic infrastructure.
We deployed a central linguistic hub that connects disjointed platforms. Whether a sentence comes from the PIM (Akeneo) or the CMS (Salesforce), it enters the same memory bank. If a translator localizes a caliber description for the catalog, Wezen automatically suggest that translation to similar sentences on the Website. No double billing. No inconsistency.
We installed native connectors for Akeneo and SFCC. Content flows automatically:
Result: The brand eliminated 30% of projects costs, related to manual copy-pasting.
Days before the global go-live, a critical error on the client side accidentally wiped the entire PIM database. Months of translation work were lost. Because Wezen acts as a secure external backup, we didn't just panic; we restored. In a few hours, we re-inserted the entire translation history back into Akeneo. And the launch happened on time!
The project’s success went far beyond the brand itself. The efficiency of the Wezen-Akeneo-SFCC trio convinced the Group’s leadership to validate this architecture as the new Global IT Blueprint.
Manual integration costs dropped to zero, replaced by a streamlined SaaS model.
Starting with 10 markets, the brand quickly expanded to 16 without adding headcount.
Three years later, the brand expanded Wezen’s scope beyond digital. Today, the same Translation Memory powers everything from newsletters to print assets.
The pilot's success led to the adoption of Wezen as a standard solution for other Maisons within the group.
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