<p>The Digital Pilot That Became a Group Standard</p>

A High-Stakes Digital Pilot

The Maison was tasked with piloting a new tech stack—Salesforce Commerce Cloud (SFCC) for e-commerce and Akeneo for Product Information (PIM). The goal was to prove this architecture could become the new IT Blueprint for the entire group.

The pressure was immense. The brand needed to migrate and localize millions of words for a strict February deadline. Their existing process was manual and fragmented, costing close to 6 figures in yearly translations.

Worse, they faced a "Content Synergy" gap. Product descriptions on the PIM often mirrored editorial content on the CMS. Without a centralized memory, the brand risked paying to translate the same sentence twice—once for the catalog, once for the website—creating inconsistency and inflating costs.

150K

saved annually

100%

data rescued

-30%

Translation budget

16

markets live

The "Connector" Strategy

Wezen replaced manual file transfers with a fully automated semantic infrastructure.

1. Unified Translation Memory

We deployed a central linguistic hub that connects disjointed platforms. Whether a sentence comes from the PIM (Akeneo) or the CMS (Salesforce), it enters the same memory bank. If a translator localizes a caliber description for the catalog, Wezen automatically suggest that translation to similar sentences on the Website. No double billing. No inconsistency.

2. Native Automation and Savings

We installed native connectors for Akeneo and SFCC. Content flows automatically:

Extraction: New products in Akeneo are detected and sent to Wezen.
Translation: Linguists work in a dedicated interface with visual context.
Integration: Validated content is injected back into the right field in the PIM/CMS.

Result: The brand eliminated 30% of projects costs, related to manual copy-pasting.

3. Rescuing Data

Days before the global go-live, a critical error on the client side accidentally wiped the entire PIM database. Months of translation work were lost. Because Wezen acts as a secure external backup, we didn't just panic; we restored. In a few hours, we re-injected the entire translation history back into Akeneo. And the launch happened on time!

Setting the Standard for Luxury E-commerce

The project’s success went far beyond the brand itself. The efficiency of the Wezen-Akeneo-SFCC triptych convinced the Group’s leadership to validate this architecture as the new Global IT Blueprint.

Financial Efficiency

Manual integration costs dropped to zero, replaced by a streamlined SaaS model.

Operational Scalability

Starting with 10 markets, the brand quickly expanded to 16 without adding headcount.

Cross-Channel Consistency

Three years later, the brand expanded Wezen’s scope beyond digital. Today, the same Translation Memory powers everything from newsletters to print assets.

Group Validation

The pilot's success led to the adoption of Wezen as a standard solution for other Maisons within the group.

What

our clients say

Fragrance & Beauty

Content Factory DirectorE-retail

Operating across 20 markets, the group faced a monumental logistical challenge: maintaining the distinct "DNA" of each brand while producing thousands of assets for a fragmented digital world.

Content Factory DirectorE-retail

Oral Care

Global Marketing DirectorInternational Marketing

To localize a single article, the central team had to coordinate three different agencies (SEO, Strategy, and Translation) via email. They were manually extracting content from Adobe Experience Manager (AEM) into Excel files.

Global Marketing DirectorInternational Marketing

Watchmaking Leader

Digital IT DirectorDigital Communication

This iconic Swiss manufacture operates with a central ambition: perfection. However, managing the editorial voice for such a prestigious entity involves a complex ecosystem of internal linguists and a vast network of external freelancers.

Digital IT DirectorDigital Communication

Luxury Maison

Digital DirectorE-commerce

The brand needed to migrate and localize millions of words for a strict February deadline. Their existing process was manual and fragmented, costing over €500k annually in translation.

Digital DirectorE-commerce