<p>Orchestrating Precision in Global Content</p>

The Challenge of Absolute Precision in a Galaxy of Content

This iconic Swiss manufacture operates with a central ambition: perfection. However, managing the editorial voice for such a prestigious entity involves a complex ecosystem of internal linguists and a vast network of external freelancers.

Before Wezen, the process was surprisingly manual, relying on disjointed threads of emails and messaging apps. And with decades of heritage and high-profile sponsorships (Tennis, Golf, Motor Sports), editors struggled to locate approved historical data.

And when a sponsored athlete wins a Grand Slam on a Sunday evening, the brand must publish a perfectly crafted tribute instantly. The lack of a centralized tool made this level of reactivity stressful and prone to error.

-90%

validation loops

100%

secure master data

Real Time

Event reactivity

100%

user adoption

A "Linguist-First" AI Orchestration Tool

To maintain its legendary standards while embracing modernity, the Maison chose Wezen.

1. Seamless Headless CMS Integration

We connected Wezen directly to the brand’s Headless CMS (ContentStack) via native API. Now, when a product launch or event is planned, the CMS sends a structured "brief" (metadata) to Wezen, automatically triggering the creation of a specialized task. No more copy-pasting from emails.

2. Deep Cultural Adaptation (Transcreation)

Instead of generic generation, Wezen orchestrates the brand’s private AI models. The AI ingests the brief and pre-fills specific editorial templates. Crucially, it dynamically accesses the brand’s "Master Data"—a repository of all previously validated articles—to ensure the first draft perfectly mimics the House’s unique Tone of Voice and strictly respects naming conventions.

3. Keeping the Linguistic Resources

The platform integrates the brand's strict Proprietary Terminology Database. Words are not just suggestions; they are rules. This ensures that every description of a caliber, bezel, or material complies 100% with the technical and legal guidelines of the Manufacture.

4. UX-Driven Adoption

Where previous attempts with legacy tools failed due to poor user experience, Wezen succeeded. The modern, reactive SaaS interface broke down resistance to change. Editors adopted the tool not because they were forced to, but because it finally gave them a centralized, searchable history of every word ever written by the brand.

An Orchestrator as Pricise of their Movements

The implementation of Wezen has transformed the Communication & Image department from a reactive service into a proactive digital powerhouse. The platform now serves as the single source of truth for the brand’s entire textual heritage.

Drastic Reduction of Feedback

The validation process, which previously required up to 15 painful rounds of feedback with senior management, has converged to just 1 or 2 loops. The initial quality provided by the AI-augmented workflow is so high that approval is often immediate.

Operational Serenity

The stress of "Sunday Night Finals" is gone. Teams have clear roles, automated notifications, and a structured environment to handle high-stakes breaking news with calmness and precision.

Bridging Copy & Translation

Wezen established a technological bridge between the Copywriting and Translation teams. Translators now have direct access to the creative context and terminology used by the original authors, ensuring that the brand’s "soul" remains intact across all languages.

Future-Proof

Every validated sentence feeds back into the system, continuously training the AI and enriching the Master Data. The brand is not just writing content; it is curating a living, digital legacy.

What

our clients say

Fragrance & Beauty

Content Factory DirectorE-retail

Operating across 20 markets, the group faced a monumental logistical challenge: maintaining the distinct "DNA" of each brand while producing thousands of assets for a fragmented digital world.

Content Factory DirectorE-retail

Oral Care

Global Marketing DirectorInternational Marketing

To localize a single article, the central team had to coordinate three different agencies (SEO, Strategy, and Translation) via email. They were manually extracting content from Adobe Experience Manager (AEM) into Excel files.

Global Marketing DirectorInternational Marketing

Watchmaking Leader

Digital IT DirectorDigital Communication

This iconic Swiss manufacture operates with a central ambition: perfection. However, managing the editorial voice for such a prestigious entity involves a complex ecosystem of internal linguists and a vast network of external freelancers.

Digital IT DirectorDigital Communication

Luxury Maison

Digital DirectorE-commerce

The brand needed to migrate and localize millions of words for a strict February deadline. Their existing process was manual and fragmented, costing over €500k annually in translation.

Digital DirectorE-commerce