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Operating across 20 markets, the group faced a monumental logistical challenge: maintaining the distinct "DNA" of each brand while producing thousands of assets for a fragmented digital world.

To localize a single article, the central team had to coordinate three different agencies (SEO, Strategy, and Translation) via email. They were manually extracting content from Adobe Experience Manager (AEM) into Excel files.

This iconic Swiss manufacture operates with a central ambition: perfection. However, managing the editorial voice for such a prestigious entity involves a complex ecosystem of internal linguists and a vast network of external freelancers.

The brand needed to migrate and localize millions of words for a strict February deadline. Their existing process was manual and fragmented, costing over €500k annually in translation.