Write was our new baby. Begun as a support tool for creating content to be sent for translation, it slowly grew into a word processor for the future. What made it special was that we developed Write in the same way we did our CAT* application Translate: by providing the tools content creators need to deliver top-notch work.
Write – A new type of Word processor
Write - A new type of Word processor
We’ve all been there. No matter the industry, no matter the role, who among us hasn’t opened Microsoft Word or Google Docs to draft a document for their job?
For years, these fantastic companions have been the trusted tools of business—and particularly content creation— around the world. But have our needs evolved? Should we be moving beyond these classic word processors when writing content today? Especially when it’s destined to live online?
As briefs become ever more complex and require a range of considerations, copywriters must read through lengthy style guides and take care to ensure tone and message stay on brand.
Then there’s search engine optimization and the additional time and edits involved in assuring a text satisfies a brand’s SEO strategy.
And what about legal? Will their feedback or changes entail an additional round of edits? Are there specialists who need to verify terminology and links before the content is sent back to the client for a final check?
With countless considerations and constraints to bear in mind when writing, copywriters find themselves constantly consulting and re-consulting emails from various departments to make sure nothing has been missed.
That is why the time has come for a tool to make this process more efficient and less cumbersome. A tool to help make content creation fluid, fun and most of all functional—eliminating the tiresome back and forth.
Then we introduced Write.
The added benefits
We gave it a memory and termbase just like in our Translate app.
The memory helps maintain consistency from project to project and provides copywriters with a constant frame of reference for how things have been phrased before. Similarly, when several copywriters are working on the same project, it assists in keeping styles aligned.
The termbase, meanwhile, ensures copywriters use the correct terminology. A rejected term will appear highlighted in red, directing the copywriter to view the preferred word or phrase. Likewise, SEO keywords can be added to the termbase at the start of project, transforming them from an afterthought to genuine project drivers, for better search engine results.
Additional project context and the brief itself have been fully integrated into the tool as well, meaning copywriters no longer need to toggle between emails and their word processor. Comments can also be made by any contributor directly within the platform.
Finally, Write has been built for use in any language, including right-to-left languages such as Arabic and character-based languages such as Chinese:
One place for everyone to work together.
